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Aug 28, 2021

SABI - A Japanese Concept & More

by Sahiba Agarwal
SABI: What does it mean? Sabi is a Japanese term that has to do with the beauty of ageing, and accepting the natural cycle of life. For instance, the changing hue of drying roses in the sun or the development of moss on garden walls (Longhurst and Ryo Takemasa, 2018). It comes from the broader concept 'Wabi-Sabi' which focusses on a mindset that finds beauty in things that are imperfect - and yet perfect in their own way. It implies a lifestyle that is slow, not fast; mindful, not unaware and most importantly, realistically imperfect, not unrealistically perfect. How we came to be? Today's world of fast fashion, through aggressive selling techniques, is encouraging people to buy clothes they don't need, at prices that are unfair to the entire supply chain. And these clothes are ending up in the dump, faster than you would think.   For us, it was an easy decision to choose the name SABI. Through our brand, we wanted to place focus on 1) high quality 2) fair and 3) slow, made-to-order fashion; where each piece becomes a statement and is made to last.   We wanted each piece  to not only sit in your wardrobe but instead share a life journey with you and with time and age, develop a special narrative of its own. References: Longhurst, E. and Ryo Takemasa, 2018. Japonisme.
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